Our Story

Our purpose is to inspire people to live with integrity in all aspects of their lives. By so doing, meaningful relationships are created, successful businesses are built, and society is transformed for good.

When I was a kid, my dad told me how his father did business on a handshake. Even at an early age, that didn’t make sense to me. I knew enough to understand that people signed things when they made agreements. But my dad told me that for my grandfather, a person’s word was their bond; their promise to do what they said they’d do.

That exchange with my dad stuck with me. I started paying close attention to what people said and comparing it to what they did. I realized that I liked being around people who kept their word and sometimes did more than was promised, and I discovered that those were the same people that I trusted in my life.

Years ago, when I began consulting, the intersection between brand promise and customer experience became clear. Every time a customer interacts with a company, it is a test of whether the company’s promise is being kept. It’s not rocket science, but being true to who you say you are – personally and professionally – matters, now more than ever.

A client told me that as she refined the promise of her company’s brand, an unexpected result surfaced: she noticed what she was saying in her daily life, and realized how easily she made promises with no intention of keeping them. She applied the work we did with her company to herself, questioning what her promise is – to her husband, to her kids, to her extended family, and to her friends – and that inquiry radically altered her life, for good.

That outcome is what I’m committed to for all of my clients: transformation in business and transformation in life. It’s what fuels my passion for my work.

Ken Mosesian

Our Core Values are the foundation on which all of our work is built.


Derived from the Latin “integer” and meaning whole or complete, which is how we strive to live. We bring truth and fairness to every engagement and in so doing, we build trust.


We keep asking questions, because there is always more to discover and to learn. Inquiry helps us fine-tune what’s now, leads us to what’s next, and yields solutions.


We approach every customer with a personal investment, treating their business as if it is our business, and always looking for opportunities to add value.


We love what we do, and we have a great time doing it. While we’re absolutely serious about business, we approach it with a sense of ease and joy.


We believe in giving to causes that help those most in need. Every year we focus on one organization, and in 2018 that organization is Kiva. Kiva does great work, and has a four out of four-star rating from Charity Navigator, with an overall score of 96.69 percent out of 100 percent.

“Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. We celebrate and support people looking to create a better future for themselves, their families and their communities.”

Creating your brand is actually the easy part. Delivering your brand in the customer experience is the hard part. Ken expertly teaches you how to deliver your brand by teaching you how to live it. Ken has worked with my company for many years and always makes us better!

Stuart Bell

Senior Partner, Growing Generations

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