Blog

Committed to an Idea or to an Action?

Committed to an Idea or to an Action?

I’ve been fantasizing about organizing our closet for the better part of a decade. Seriously. It goes something like this: See the problem Ignore the problem Get upset that the problem is still there Vow to do something about the problem Visualize an organized closet...

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Notre Dame: Calling Us All To Greatness

Notre Dame: Calling Us All To Greatness

My heart ached as I watched the Cathedral of Notre Dame burn while flying from Salt Lake City to Oakland. Being in the air at the time made me feel even more helpless. I wanted to be there, in the heart of the City that we love more than any other on earth, in...

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That Guy Makes Me Feel Better

That Guy Makes Me Feel Better

“...people will make a decision based on how the candidate makes them feel, and that guy, that guy there, that guy makes me feel better.” – Nicolle Wallace, anchor of Deadline: White House, speaking about Mayor Pete Buttigieg, 2020 presidential candidate, after...

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Make a Promise. I Dare You.

Make a Promise. I Dare You.

What promise are you making? Your brand is your promise. It’s what your customers can count on you to deliver every time. If you can’t state your brand promise, your customers will do it for you, and they won’t bother to consult you! I recently asked a client to...

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Rituals on the Road

Rituals on the Road

When the flight attendant greats you by name without referring to the passenger manifest, you know that you travel – a lot! What’s the key to maintaining forward momentum in all areas of your life while traveling for work? Maintain the rituals that you have at home....

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Your Marriage is Null and Void

Your Marriage is Null and Void

Those were the words that my husband and I read six months after we were married at City Hall in San Francisco. We knew it was coming. In 2004, Mayor Gavin Newsom had declared that the City and County of San Francisco would be opening their doors to same-gender...

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What emotions are you evoking in your customers?

What emotions are you evoking in your customers?

We are curators of experiences. Like a collection of wine, or art, or stamps, we examine our collections, and select, organize, and care for the items contained within the collection. The best experiences serve multiple purposes. They remind us of how well we’ve...

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Mardi Gras: What Businesses Can Learn From Lent

Mardi Gras: What Businesses Can Learn From Lent

Today is Mardi Gras, also known as Shrove Tuesday, the day before Lent beings. While it would certainly be more fun to talk about the excesses of Mardi Gras, today I’m focusing on Lent and how businesses can use this season to be a model for bettering their companies....

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Knives, a Plane, and Great Customer Service

Knives, a Plane, and Great Customer Service

Do you know what a great customer experience feels like, or looks like, or sounds like? Some businesses never seem to get it right, not for lack of trying, but for lack of knowing. Here's an example of a truly magnificent customer experience to get you and your team...

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The Disease of Lying

The Disease of Lying

Call them what you want: half-truths, alternative facts, white or little – they are all lies. And we’re in the middle of an epidemic of lying. From the highest office in the land to the sales person not divulging everything about a transaction, we are plagued by this...

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