Your Marriage is Null and Void

Your Marriage is Null and Void

Those were the words that my husband and I read six months after we were married at City Hall in San Francisco. We knew it was coming. In 2004, Mayor Gavin Newsom had declared that the City and County of San Francisco would be opening their doors to same-gender...
What emotions are you evoking in your customers?

What emotions are you evoking in your customers?

We are curators of experiences. Like a collection of wine, or art, or stamps, we examine our collections, and select, organize, and care for the items contained within the collection. The best experiences serve multiple purposes. They remind us of how well we’ve...
Mardi Gras: What Businesses Can Learn From Lent

Mardi Gras: What Businesses Can Learn From Lent

Today is Mardi Gras, also known as Shrove Tuesday, the day before Lent beings. While it would certainly be more fun to talk about the excesses of Mardi Gras, today I’m focusing on Lent and how businesses can use this season to be a model for bettering their companies....
Knives, a Plane, and Great Customer Service

Knives, a Plane, and Great Customer Service

Do you know what a great customer experience feels like, or looks like, or sounds like? Some businesses never seem to get it right, not for lack of trying, but for lack of knowing. Here’s an example of a truly magnificent customer experience to get you and your...
The Disease of Lying

The Disease of Lying

Call them what you want: half-truths, alternative facts, white or little – they are all lies. And we’re in the middle of an epidemic of lying. From the highest office in the land to the sales person not divulging everything about a transaction, we are plagued by this...