That Guy Makes Me Feel Better

That Guy Makes Me Feel Better

“…people will make a decision based on how the candidate makes them feel, and that guy, that guy there, that guy makes me feel better.” – Nicolle Wallace, anchor of Deadline: White House, speaking about Mayor Pete Buttigieg, 2020 presidential candidate, after...
Make a Promise. I Dare You.

Make a Promise. I Dare You.

What promise are you making? Your brand is your promise. It’s what your customers can count on you to deliver every time. If you can’t state your brand promise, your customers will do it for you, and they won’t bother to consult you! I recently asked a client to...
Rituals on the Road

Rituals on the Road

When the flight attendant greats you by name without referring to the passenger manifest, you know that you travel – a lot! What’s the key to maintaining forward momentum in all areas of your life while traveling for work? Maintain the rituals that you have at home....
Your Marriage is Null and Void

Your Marriage is Null and Void

Those were the words that my husband and I read six months after we were married at City Hall in San Francisco. We knew it was coming. In 2004, Mayor Gavin Newsom had declared that the City and County of San Francisco would be opening their doors to same-gender...
What emotions are you evoking in your customers?

What emotions are you evoking in your customers?

We are curators of experiences. Like a collection of wine, or art, or stamps, we examine our collections, and select, organize, and care for the items contained within the collection. The best experiences serve multiple purposes. They remind us of how well we’ve...
Mardi Gras: What Businesses Can Learn From Lent

Mardi Gras: What Businesses Can Learn From Lent

Today is Mardi Gras, also known as Shrove Tuesday, the day before Lent beings. While it would certainly be more fun to talk about the excesses of Mardi Gras, today I’m focusing on Lent and how businesses can use this season to be a model for bettering their companies....